http://www.wsre.org - Thursday, October 7 at 7:30 p.m. on WSRE, "Conversations with Jeff Weeks" welcomes Mona Amodeo - branding and sustainability expert and President /Founder of ID Group Consulting + Creative. Amodeo discusses how simply "going green" is no longer just good public relations. Companies are discovering being environmentally friendly can add to their bottom line. On the next Conversations, Jeff visits with Dr. Mona Amodeo to discuss sustainability and the changing perceptions business leaders have toward being environmentally conscience. Amodeo, a management consultant, specializing in whole systems branding, explains why being a sustainable company is a must in today's marketplace. Amodeo, who recently was part of a documentary entitled "So Right So Smart" makes the case as to why companies who do not embrace sound environmental practices will be left behind. The conversation is a must watch for any organizational leader.
"Conversations with Jeff Weeks" is a half-hour, weekly series that is "personality-driven," featuring in-depth discussions with unique individuals and leading newsmakers from all walks of life. The program airs Thursday nights at 7:30 p.m., Friday nights at 9 p.m. and Sunday mornings at 10 a.m. on WSRE, PBS for the Gulf Coast.
